Communications and marketing strategy
and freelance writing
Smart insights and a dose of inspiration
Do you need an experienced copywriter?
There’s no point putting the cart before the horse. Marketing content works best when it’s part of a plan. The plan needs to support your objectives and reach your audience with the right messages.
I’ve successfully managed ambitious projects with small budgets, so I know that a smart strategy can your communications budget work harder.
I can work with you to create a simple and effective communications and marketing plan to reach your target markets and get them to take action.
As a freelance writer, I can turn that plan into clear, effective copy. No fluff, no jargon – just effective, straight-talking copy.
There are no cookie-cutters, just purposeful work designed to meet your needs.
Smart insights and a dose of inspiration – that’s how I work.
Get in touch
Talk to me about your next marketing project.
Communications and marketing – and a dose of pragmatism
After almost twenty years in communications and marketing leadership roles I took a side-step into consulting, freelance writing and teaching.
I get the best of both worlds – the opportunity to take a deep-dive into client projects, and enjoy the hustle and bustle of schools.
I’m a logical, strategic thinker with a healthy dose of pragmatism, developed in my years in government communications and marketing roles.
My background is in marketing and communications leadership roles for the State Library Victoria, Royal Botanic Gardens Melbourne, and the Australian Chamber Choir.
Here are a few of my achievements:
- developed and implemented successful tourism marketing strategies
- managed corporate communications programs
- created winning submissions for tourism awards
- managed events and launches
- had a whole lot of fun working with awesome people on big, ambitious projects!
What are the threads that tie this all together?
- some serious organisational and planning skills
- a passion for research to add insights and credibility, and to inform decisions
- a good dose of creativity, and
- some old-fashioned word-nerd skills.
I’m an experienced freelance writer
Years of experience add up to knowing the questions to ask, the pitfalls to avoid and how to get the best results for your limited budget.
As a freelance writer, I write clear, well-crafted copy for you: white papers, case studies, articles, blogs, annual reports, social media, web copy, e-News, and speeches.
Get that writing project off your list
I make your next writing project easy.
As an experienced copywriter, project manager and a word-nerd, I get your content written on time and on budget.
You don’t have time for writing? Or maybe writing just isn’t your thing?
I work with you to understand your business and your audience. I use insights to write marketing content that is clear, compelling and tailored for your audience.
My priority is to write words for you with purpose, so that we’re working together to achieve your objectives.
Communications strategy and content writing services
Communications and marketing strategy:
as big or as small as you need, a strategy sets a course for the whole team.
Case studies:
boost your credibility, educate your target audience and generate leads with insightful case studies.
Whitepapers and reports:
educate your audience, demonstrate your leadership and improve your online visibility with well-crafted whitepapers
Awards submissions:
build customer trust, gain exposure and a competitive advantage with compelling awards submissions.
Web copy:
optimise your copy for online visibility and provide visitors with great reasons to linger and buy with effective web copy.
Editing and proofreading:
a fresh set of eyes can help you avoid some gaffes and mishaps!
“She always delivered in smart and creative ways.”
“Successful marketing and communications depend on knowing the audience, planning the right way to reach them, and then delivering fresh and engaging content… As CEO of the Gardens at the time, I knew I could rely on Eleanor to promote our programs and activities to the media and the Victorian community – and she always delivered in smart and creative ways. She saw the bigger picture, planned ahead, kept to budgets and was timely in her media placements, whether the task was small or large – marketing an educational program, opening the major new Australian Garden at Cranbourne, or organising promotions for the Gardens’ gold-medal winning entry in the 2011 Chelsea Flower Show in London. Eleanor could do it all!”
“An excellent communicator and a skilled copywriter”
“We recently engaged Eleanor to write a series of stories for Ormond College. We found Eleanor to be an excellent communicator and a skilled copywriter and were very happy with the result.”
“We have seen strong results from these campaigns.”
“Eleanor Bridger has provided strategic marketing advice to the Australian Chamber Choir since 2014. In that time we have updated our branding and seen an increase in ticket sales. More recently Eleanor has been managing our Google ads campaigns and we have seen strong results from these campaigns. Eleanor has worked with us on marketing strategy, publications, publicity and advertising.”
“She is an excellent researcher, writer and editor”
“Eleanor Bridger brings to all her work multiple skills of the highest level. For the Australian Learning Lecture, she managed many large complex projects involving government relations, overseas education leaders, detailed budgets and grant applications – and with great success.
Her skill-set reflects her rich career history working as an historian, in policy development, marketing, community relations and communications.
She is an excellent researcher, writer and editor as exemplified in the ALL Case Studies for 21st Century Learning and ALL Passion Toolkit.
She is a generous and dedicated colleague.”
Let's create content with purpose
Save yourself time and get me to look after the words!
I acknowledge the traditional Owners of Country throughout Australia and recognise the continuing connection to lands, waters and communities.
I pay my respects to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.